Allu Arjun’s 42 Rules Controversy: Brand Strategist Issues Public Apology

What started as a sensational claim soon snowballed into national headlines and a bitter controversy. A few days ago, a brand strategist made remarks in a video alleging that anyone who wanted to meet Allu Arjun had to follow a strict list of 42 rules. The claim spread like wildfire across social media platforms and news portals, triggering widespread debate. While the actor faced criticism over the alleged ‘rules,’ the reports also sparked discussions about how celebrities evolve with success. The remarks kept Allu Arjun at the centre of an unexpected controversy.

Unconditional public apology

Although the original podcast video was later deleted, the claims and the ensuing controversy ignited intense discussions about celebrity culture and access restrictions. Team Allu Arjun did not remain silent and quickly issued a clarification. They reportedly filed a legal case against those responsible for making and circulating the allegations.

As the debate intensified on social media, Kaveri Baruah chose to address the controversy directly. In a significant development, she tendered an unconditional public apology. In an open letter that is now circulating online, she formally withdrew her statements and admitted that the claims made about Allu Arjun were false and unverified. She acknowledged that her earlier remarks were inaccurate and clarified that no such document had ever been issued to her. In her clarification, she confirmed that no “42 dos and don’ts” document was ever issued by the actor or anyone representing him.

Remarks made in a casual demeanour

She further explained that her remarks were made casually in the flow of conversation and were not based on any factual record or authentic document. With her public retraction, it remains to be seen whether the controversy will now settle down. The episode once again highlights how quickly unverified claims can spiral into major headlines in the digital age. Meanwhile, Allu Arjun continues shooting in Mumbai for his new film directed by Atlee.

Also Read: Allu Arjun’s team slams ‘regressive rules’ rumours, moots defamation proceedings