After teasing a special launch in Japan, Google has officially unveiled the Pixel 10a in a new “Isai Blue” finish. The colorway has been created exclusively for the Japanese market in collaboration with the Japanese brand Heralbony, marking the Pixel’s 10th anniversary.
The Google Pixel 10a in Isai Blue offers more than just a fresh coat of paint. It arrives in a special edition box featuring artwork by Heralbony artist Midori Kudo.
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The package also includes a custom blue bumper case and a set of stickers showcasing original artwork by Heralbony artist Nozomi Fujita.
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Beyond the box contents, Google has added exclusive “Shigaku Mizukami Edition,” “Midori Kudo Edition,” and “Kaoru Iga Edition” Material You themes, offering a total of nine designs with unique wallpapers and app icons.
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The Pixel 10a Isai Blue color option is currently available for pre-order in Japan and is priced at JPY 94,900 ($590) for the sole 256GB variant. It will go on sale starting May 20, while the rest of the shades will be available for purchase starting April 14.
Google Pixel 10a comes with a 6.3-inch OLED display, the Tensor G4 chipset, a dual-rear camera setup with a 48MP main sensor, and a 5,100mAh battery. You can check out our video review below or read the full review here.

