Vodafone Idea (Vi) has announced a new three-year partnership with Chennai Super Kings (CSK) ahead of the upcoming cricket league season. The collaboration is positioned as a strategic brand initiative aimed at strengthening Vi’s cultural relevance and connecting more deeply with India’s cricket-loving audience.
As part of the deal, the Vi logo will feature prominently on the main part of CSK players’ jerseys, ensuring high visibility on the field throughout the season.
Avneesh Khosla, Chief Marketing Officer, Vi, said: “Cricket is deeply woven into the social and cultural fabric of India, creating shared experiences that unite communities across the country. At Vi, enabling these connections is at the heart of what we do. Our partnership with Chennai Super Kings represents a powerful union of shared values, performance fans and passion. closer to the game they love, celebrating the sport and providing seamless connectivity that enhances every moment of the cricket journey.
KS Viswanathan, Managing Director, Chennai Super Kings, said, “We are delighted to welcome Vi to the Super Kings family. The association with Chennai Super Kings and the Super Kings Academy reflects our shared commitment to nurture the next generation of cricketers. Vi’s strong digital reach and youth align perfectly with our vision to create a deeper picture of the players, creating a deeper picture for the players. meaningful impact both on and off the field her.”
Vi plans to activate the partnership across multiple platforms to increase fan engagement and deliver immersive experiences. The telecom operator will open:
- Digital integration through interactive campaigns and online features.
- Stadium marking and physical activations during match days.
- On-ground fan experiences designed to engage CSK supporters.
Exclusive subscriber benefits including meet and greet opportunities, signed merchandise and access to match tickets reserved for Vi users.
The partnership is designed to leverage Vi’s connectivity network to create seamless digital and physical fan experiences throughout the season.
Beyond brand visibility, the collaboration also includes a commitment to grassroots cricket development. Vi will work closely with Super Kings Academy, CSK’s official training and talent development initiative.
The academy supports young cricketers between the ages of 6 and 23, offering structured training programs for boys and girls. Through this joint initiative, the partnership aims to nurture emerging talent and contribute to the long-term growth of grassroots cricket.
