ZENO has launched the ZENO 100, a new entry-level smartphone focused on durability and connectivity. The device targets the budget segment while offering features such as MIL-STD-810H military grade certification, which is rarely seen in smartphones at this price point. Other features include a 90Hz display, military grade design, 5000mAh battery and more.
A highlight of the ZENO 100 is its MIL-STD-810H military-grade durability certification, which indicates resistance to drops and harsh environmental conditions. The smartphone is available in Silk Green, Pure Black and Titanium Gold color options.
The ZENO 100 has a 6.6-inch HD+ display with a 90Hz refresh rate and 180Hz touch sample rate. The panel supports up to 480 nits of brightness and includes a Dynamic Bar interface that shows real-time alerts and notifications.
The phone is powered by a 12nm UNISOC T7100 octa-core SoC paired with 3GB or 4GB of RAM, along with support for up to 8GB of virtual RAM. It comes with 64GB of internal storage, which can be expanded up to 2TB via a microSD card. The device runs Android 15 Go Edition, optimized for smoother performance on entry-level devices.
The ZENO 100 features a single 8MP rear camera with LED flash, while the front has a 5MP camera for selfies and video calling. The device has a 5000 mAh battery with 10W charging support via USB Type-C. Other features include a 3.5mm headphone jack and DTS sound support for enhanced audio output.
The phone also includes Ultralink, a connectivity feature designed to help maintain communication in areas where standard cellular coverage may be limited. Additional features include a side-mounted fingerprint sensor, face unlock, and an IR scanner for controlling compatible home devices.
Arijeet Talapatra, CEO, itel India, said, “The ZENO series is a great example of merging sustainability with practical innovation. With its eye-catching design, the newly launched ZENO 100 is built for the youth who dare to dream big. Incorporating advanced and premium features such as Ultralink and our rich premium IR quality pricing of our highest quality products. globally, we have maintained prices firmly in the sub-8K category – a testament to our commitment to affordability.”
The ZENO 100 is priced at ₹6,866 for its 3GB RAM + 64GB storage model and ₹7,285 for its 4GB RAM + 64GB storage model. The smartphone will be available on Amazon.in.
ZENO 100 Price in India, Availability and Offers
- Price: ₹6,866 (3GB RAM + 64GB storage), ₹7,285 (4GB RAM + 64GB storage)
- Availability: Amazon.in
- Offers: N/A
